Improve your Email Marketing Campaign with these Five Layout Tips
The subject line is designed to get your contacts to read your emails, but too many email marketers stop there and do not spend enough time on creating successful layouts. Most email advertisements are too cluttered and messy or too plain and boring to be effective. These five tips will help you improve the layout of your email messages and increase click-throughs and conversions.
The subject line is designed to get your contacts to read your emails, but too many email marketers stop there and do not spend enough time on creating successful layouts. Most email advertisements are too cluttered and messy or too plain and boring to be effective. These five tips will help you improve the layout of your email messages and increase click-throughs and conversions.
Use simple graphics. You want to catch the reader's attention and what better way to do that than with an attractive, colorful picture of your product or service. The problem is that most graphics can be confusing and unclear with the message they send. Research shows that you only have seven seconds to deliver your message in an email. If your graphics are too vague, too complicated, or too numerous, then you will not be successful in getting the desired response. The best graphics are simple ones.
Limit images to four or less. Pictures can take a few seconds to load - a few seconds you cannot spare. Some email clients disable pictures thus prolonging the moment when your reader can see them and make a decision. Putting only a few necessary graphics in your email will keep the load time to a minimum and give your readers enough time to process your message instead of waiting for a page to load.
Put five to seven links in your messages. More links will make it easier for your readers to respond, and a higher response will signal to the email clients that you are not a spammer. If you have a consistent pattern of click-throughs then you are much less likely to get filtered and these two factor will work together to greatly benefit your email marketing campaign.
Copy can be just as uninviting as the poor use of graphics. No one wants to read through a ton of copy when they are looking through their inbox. Use only a couple lines of copy to create interest in what you have to say or offer. Then link to a landing page where they can get all the information. Use simple copy and use it sparingly.
Any good marketing professional will tell you that the road to success is paved with tests. The frequency and effectiveness of your tests will largely determine how much success you have in email marketing. Continually split test your layouts, as well as the other elements of your email campaign. As you try to improve upon your most successful campaigns your data will point you in the direction of high returns.
The second type of testing that is essential to any email marketing campaign is a simple trial send. Get an account with the major web email clients and send every message to yourself before you send it to your contacts. When you open up your email in each of the different clients you can look to see if it went through and what it looks like. This gives you a chance to be sure that things are in order so a mistake doesn't lead to a mass opting out that afternoon! Always be testing.
Email advertising campaigns are an art as much as a science and taking the time to work on your layout and find what works will pay huge dividends. If people open your email and then do not respond because of a poor layout design then you have missed a golden opportunity. The effort to improve layout is well worth the investment.
The subject line is designed to get your contacts to read your emails, but too many email marketers stop there and do not spend enough time on creating successful layouts. Most email advertisements are too cluttered and messy or too plain and boring to be effective. These five tips will help you improve the layout of your email messages and increase click-throughs and conversions.
Use simple graphics. You want to catch the reader's attention and what better way to do that than with an attractive, colorful picture of your product or service. The problem is that most graphics can be confusing and unclear with the message they send. Research shows that you only have seven seconds to deliver your message in an email. If your graphics are too vague, too complicated, or too numerous, then you will not be successful in getting the desired response. The best graphics are simple ones.
Limit images to four or less. Pictures can take a few seconds to load - a few seconds you cannot spare. Some email clients disable pictures thus prolonging the moment when your reader can see them and make a decision. Putting only a few necessary graphics in your email will keep the load time to a minimum and give your readers enough time to process your message instead of waiting for a page to load.
Put five to seven links in your messages. More links will make it easier for your readers to respond, and a higher response will signal to the email clients that you are not a spammer. If you have a consistent pattern of click-throughs then you are much less likely to get filtered and these two factor will work together to greatly benefit your email marketing campaign.
Copy can be just as uninviting as the poor use of graphics. No one wants to read through a ton of copy when they are looking through their inbox. Use only a couple lines of copy to create interest in what you have to say or offer. Then link to a landing page where they can get all the information. Use simple copy and use it sparingly.
Any good marketing professional will tell you that the road to success is paved with tests. The frequency and effectiveness of your tests will largely determine how much success you have in email marketing. Continually split test your layouts, as well as the other elements of your email campaign. As you try to improve upon your most successful campaigns your data will point you in the direction of high returns.
The second type of testing that is essential to any email marketing campaign is a simple trial send. Get an account with the major web email clients and send every message to yourself before you send it to your contacts. When you open up your email in each of the different clients you can look to see if it went through and what it looks like. This gives you a chance to be sure that things are in order so a mistake doesn't lead to a mass opting out that afternoon! Always be testing.
Email advertising campaigns are an art as much as a science and taking the time to work on your layout and find what works will pay huge dividends. If people open your email and then do not respond because of a poor layout design then you have missed a golden opportunity. The effort to improve layout is well worth the investment.
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